Takes a bit of getting used to. Then, when the tube is finished and you think well i might ditch that one, you notice after you stop using it that it had improved your skin so much that you do end up buying it again :) and eventually the business of pressing it all over your face becomes a pleasant one minute or half minute ritual. If you have time, leave it on for a minute more (don’t let it dry completely, mist with something if you want to leave it on longer) for a powerful smoothing, pore tightening, and calming effect. Didn’t like the smell much at first, now i find it thrilling.